Market research, statistical modeling and strategy. We answer your questions with actionable, flexible insights.
+1 billion
people impacted by our insights
+10
countries we operate in
Clients who answered their business questions and achieved incredible results
Three intelligence fronts to answer any business question — from listening to the consumer to executing the strategy.
We answer business questions that involve a deep understanding of the consumer — cutting out guesswork and using methods grounded in scientific evidence.
Brand & Trackings
A complete brand-health diagnostic: how well you're remembered, how you're perceived, and how much branding returns to the business.
Explore the solutionSegmentation
Statistical segmentation with actionable personas and the communication, product, pricing, and distribution strategy by territory.
Explore the solutionModeling
Statistical modeling that weighs what moves purchase, loyalty, and cross-sell, so you can prioritize what delivers results.
Explore the solutionLoyalty & CX Drivers
NPS and CSAT with depth: the levers of satisfaction and loyalty and the real impact of experience on the business.
Explore the solutionWhen the answer is in the data. For specific pains where databases exist — or not — to answer, we are the ideal partners.
Media Optimization & ROI
Models (MMM, Lens CTR, VBB) to discover what drives your media results and optimize every dollar invested.
Explore the solutionProprietary studies
Okiar's proprietary research and historical series on the Brazilian consumer.
Explore the solutionQuick Research
Quick research with the same rigor: insights in up to 2 business days after data collection closes, with report and dashboard.
Explore the solutionLevers — no-code platform
Our no-code statistical modeling platform to uncover what moves the ROI of your brand and investments. Simply, and without code.
Open LeversFrom diagnosis to execution, side by side with your team. We help you decide the path and put the strategy on its feet.
Decide with Confidence
Diagnostic, prioritization of the right questions, and an intelligence roadmap, so you decide the path with confidence.
Explore the solutionMake It Happen
Execution, allocation of specialists, and dedicated insights squads operating within your routine.
Explore the solutionBusiness results that applied intelligence delivers for those who trust Okiar.
Okiar brought scientific rigor and human sensitivity to understanding our consumer. The personas became a common language between marketing and product.
Camila Gómez Rodríguez
Head of Insights, Nubank Mexico
Heder Ono (Buda)
Partner, People & Finance Director
Experience as Sr. CMI Specialist at Nubank, a Marketing graduate from USP and a master's candidate at USP in Consumer Behavior with an emphasis on influencers and business, as well as a Data Science professor. He spent 8 years in management and as a consultant on projects for companies such as Telecine, BV, and B2W, across retail, finance, pharma, healthcare, education, technology, and agencies.
Rafael Delgado (Rafa)
Partner, Business & Tech Director
Former Head of Data & CRM at Contbank, a professor of Data Storytelling, Data Strategy, and Data Science in courses such as those at Gama Academy. A psychologist from PUC-SP with a specialization in Behavioral Economics and Accounting, and an MBA in Data Science & Analytics from FIA. He has worked as a consultant with companies such as Itaú, Unilever, Prudential, and HDI, and on in-company training for Boticário, PicPay, Warner, and Dell.
Walney Barbosa (Wal)
Partner, Delivery and Marketing Director
Former Accenture and a data scientist specializing in Media, Brand, and Consumer Behavior, with nearly 10 years as a consultant and manager of Insights projects for companies such as Outback, B2W, Telecine, Youse, XP Investimentos, Claro, Sabesp, Santander, Roche, and FIAT, among many others. A Marketing graduate from USP and also a master's from USP in Entrepreneurship.
Pamella Pedroso
Business Manager
Production Engineer (FEI) with an MBA in UX Design & Strategy and over 10 years leading Innovation initiatives at large companies. She has worked with Bradesco, Grupo Boticário, Disney Brasil, Neoenergia, Sabesp, Cargill, and others, always at the intersection of strategy, processes, user experience, and innovation culture. Expertise in UX Strategy & Research, Open Innovation, Intrapreneurship, and Innovation Funding in the Energy, Agribusiness, Food, Automotive, and Technology sectors.
Pedro Scrivano
Delivery Lead
With over 10 years of experience in consulting, former EDP and serving as a Market Research professor, he is a Marketing graduate from USP, where he is also a master's and PhD candidate in Consumer Behavior. He has taken part in insights projects for Azul Linhas Aéreas, Reserva, Porto Seguro, Nubank, Unilever, Outback, CVC, Cogna, and HDI, among others.
Lorenzo Ervedosa
Tech Lead
Former Growth Engineer at Ambev with nearly 10 years of experience building technology and data solutions tied to marketing performance and optimization. With a background in psychology and specializations in AI, ML, and BI.
Insights that gain visibility in the leading media and marketing outlets.
What challenge can we help you with today?
Request your quote and transform your business based on data. With tailor-made solutions, our team will help you turn information into strategies that make a difference.