For media teams
Know which half of your budget works — and reallocate with confidence
Econometric and creative models that show what drives your media results, forecast performance and optimize every dollar invested. Attribution beyond last-click, with accountability.
The pain points of media professionals
We know your pains
I know part of my budget is wasted, but I don't know which part.
How we solve it: Marketing Mix Modeling decomposes the contribution of each channel and factor — and shows where the waste is.
My attribution is hostage to last-click and the platforms.
How we solve it: Platform-independent econometric modeling, with real incremental read by channel.
I don't know how much to increase/cut in each channel without losing results.
How we solve it: Saturation curves and allocation simulator for budget scenarios.
I run many creatives and don't know which elements perform.
How we solve it: Creative Mix Modeling / Lens CTR: predicts the CTR of each piece before launch and shows what to prioritize.
I optimize for conversion volume, not the real value of each customer.
How we solve it: Value-Based Bidding (VBB): bids based on the real value of each conversion.
I need to prove media ROI to leadership.
How we solve it: Incremental ROI and ROAS by channel, with a transparent and defensible method.
The questions your team is asking
The questions we answer
- What should I attribute my business results to?
- What is the real contribution of each channel (including offline and branding)?
- What budget allocation maximizes share and ROI?
- Where is the saturation and diminishing return of each channel?
- Which creative elements increase CTR — and what is the predicted CTR of this piece?
- How do I optimize bids for the real value of each conversion?
- How much of my investment is being wasted?
Models your team is researching
How Okiar solves it
Marketing Mix Modeling (MMM)
Contribution by channel, saturation and allocation simulator.
Creative Mix Modeling / Lens CTR
Predicts creative CTR before launch, without surveys.
Media Optimization
Integrated view: MMM + Lens + VBB.
VBB — Value-Based Bidding
Bids based on the real value of the conversion.
Fast Test
Quick validation of media/creative hypotheses.
We have solved this before
We know your segment
Mídia & ROI · Saúde
How we reduced CAC by 37% and increased ROAS by 60% at a Latin American healthcare giant
We uncovered nearly 70% improvement opportunity in the media strategy, with potential gains of +R$2.4M/year, using historical data and proprietary technology.
ROI de influência
How we created an exclusive methodology to measure the ROI of influence
In partnership with Suba, we developed a methodology that guides talent selection decisions and indicates the impact of campaigns on brand and business results.
“They flexed the scope to fit our real question, without losing depth. We left with a decision, not a report in a drawer.”
Bruno de Oliveira
Growth Lead · Adsplay X
+1 billion
people impacted by our insights
+10
countries we operate in
Brands that trusted Okiar to answer their business questions
Let's flex to make it happen
Which media challenge can we help you with today?