For CX & Experience teams
From NPS to ROI: prove the value of experience
We uncover satisfaction and loyalty levers, map the journey and estimate the financial impact of experience — so you can prioritize what moves the business, not just the metric.
The pain points of CX professionals
We know your pains
I measure NPS/CSAT but stop at the diagnosis.
How we solve it: Driver model that identifies what weighs most for promotion and detraction.
I can't prove the return on experience initiatives.
How we solve it: Financial impact estimation of improvements (CX ROI).
I don't know where to prioritize along the journey.
How we solve it: Map of critical moments and prioritized friction points.
The digital experience is blocking conversion and retention.
How we solve it: UX Equity and friction diagnosis by screen/step.
We adopted AI in service but I don't know if it's generating value.
How we solve it: AI Experience & Equity + ROI.
Each team looks at one piece of the experience.
How we solve it: Integrated view that connects CX to results.
The questions your team is asking
The questions we answer
- What matters most for satisfaction, loyalty and advocacy?
- What is the impact of experience on business results?
- Where are the critical friction points in the journey?
- Which improvements to prioritize and what is the expected return?
- Is the digital and AI experience delivering real value?
Solutions your team is researching
How Okiar solves it
CX Equity Drivers & ROI
Satisfaction and loyalty drivers tied to business outcomes.
UX Equity & ROI
Digital experience and financial impact of improvements.
AI Experience & Equity + ROI
Real value of AI in experience, beyond the buzzword.
MERIDIO — Jornada, Hábitos & Atitudes
Critical moments and friction points in the journey.
We have solved this before
We know your segment
Serviços financeiros
How we uncovered nearly 60% of the drivers of loyalty and account opening at one of the country's largest banks
We guided the marketing and product strategy by creating segmentations for the company's key audiences, breaking down the causes across experience, portfolio, communication, brand, and value prop.
“The brand tracking gave us clarity on what drives recall and preference. We started prioritizing investment with evidence.”
Raphael Vianna
Marketing Director · Sallve
+1 billion
people impacted by our insights
+10
countries we operate in
Brands that trusted Okiar to answer their business questions
Let's flex to make it happen
Which experience challenge can we help you with today?