For product teams
Decide the roadmap with evidence, not opinion
Product Research that connects the user's voice to the decision: what to build first, which feature to prioritize, which price to charge and why — with scientific method at the pace of your product cycle.
The pain points of product professionals
We know your pains
I have more feature ideas than delivery capacity and don't know what to prioritize.
How we solve it: Statistical prioritization with Kano, MaxDiff and conjoint: what is a must-have, what delights, and what doesn't move the needle.
My roadmap decisions come from opinion (HiPPO) and whoever shouts loudest.
How we solve it: We bring quantitative and qualitative evidence to the table, with a single prioritization criterion that aligns stakeholders.
I don't know if the problem I'm solving is a real user pain.
How we solve it: Jobs-to-be-Done and discovery research to validate the pain before building.
I launched and adoption came in below expectations — and I don't know why.
How we solve it: Diagnosis of usability, friction and adoption drivers along the product journey.
I need to set price/plans and am afraid of getting it wrong.
How we solve it: Price sensitivity studies (Van Westendorp, Gabor-Granger) and conjoint to design offer and pricing.
The research team can't handle my demand within the sprint timeline.
How we solve it: Fast Test: insights within days to unblock decisions within the cycle.
The questions your team is asking
The questions we answer
- Which features to prioritize in the next cycle to generate the most value?
- What is a must-have vs. a delighter for my user (Kano)?
- What is the best combination of attributes and plans in my offer (conjoint)?
- What is the ideal price and elasticity of my product?
- What jobs is the user trying to get done — and where do we fail?
- Where are the friction points blocking adoption and retention?
- Which product concept has the highest use/purchase intent?
- How does my experience compare to competitors?
Methods your team is researching
How Okiar solves it
Product Research & Discovery
Discovery research, Jobs-to-be-Done and problem/solution validation.
Kano, MaxDiff & TURF
Feature classification and prioritization, and portfolio coverage.
Conjoint & Pricing
Attribute trade-offs, plans and price sensitivity.
CX Equity Drivers & ROI
Friction, usability and adoption drivers along the journey.
Fast Test
Quick insights within the sprint.
We have solved this before
We know your segment
Serviços financeiros
How we uncovered nearly 60% of the drivers of loyalty and account opening at one of the country's largest banks
We guided the marketing and product strategy by creating segmentations for the company's key audiences, breaking down the causes across experience, portfolio, communication, brand, and value prop.
Team experience in product and insights projects for Nubank, Mercado Livre, XP, Outback, among others.
“Okiar brought scientific rigor and human sensitivity to understanding our consumer. The personas became a common language between marketing and product.”
Camila Gómez Rodríguez
Head of Insights · Nubank Mexico
+1 billion
people impacted by our insights
+10
countries we operate in
Brands that trusted Okiar to answer their business questions
Let's flex to make it happen
Which product decision can we help you with today?