For design (UX/UI) teams
Design decisions validated with real users
UX Research with method: usability and concept testing, journey friction mapping and UX Equity — to prioritize what improves experience and results, not screen-level guesswork.
The pain points of design professionals
We know your pains
Design decisions come from opinion, not evidence.
How we solve it: User testing and structured UX Research.
I don't know how to prioritize experience improvements.
How we solve it: UX Equity and satisfaction drivers by screen/step.
I can't prove the impact of design on the business.
How we solve it: Financial impact estimation of improvements.
The journey has friction points I can't map.
How we solve it: Friction map and critical moments.
I need to validate a concept before developing it.
How we solve it: Quick concept and usability testing.
Research takes longer than my design cycle.
How we solve it: Fast Test within the sprint.
The questions your team is asking
The questions we answer
- Where are the usability friction points in my journey?
- Which experience improvements to prioritize first?
- What is the impact of UX on business metrics?
- Does this concept/prototype work for the user?
- How does my experience compare to competitors?
Methods your team is researching
How Okiar solves it
UX Equity & ROI
Digital experience and financial impact of improvements.
CX Equity Drivers & ROI
Satisfaction drivers by screen and step.
Tests — conceito e usabilidade
Concept and prototype validation with real users.
Product Research / Kano / JTBD
Discovery and prioritization, from the product angle.
Fast Test
Insights within the design cycle.
We have solved this before
We know your segment
Serviços financeiros
How we uncovered nearly 60% of the drivers of loyalty and account opening at one of the country's largest banks
We guided the marketing and product strategy by creating segmentations for the company's key audiences, breaking down the causes across experience, portfolio, communication, brand, and value prop.
Leadership with an MBA in UX Design & Strategy and over 10 years in UX Research and Innovation.
“The brand tracking gave us clarity on what drives recall and preference. We started prioritizing investment with evidence.”
Raphael Vianna
Marketing Director · Sallve
+1 billion
people impacted by our insights
+10
countries we operate in
Brands that trusted Okiar to answer their business questions
Let's flex to make it happen
Which experience challenge can we help you with?