CX Insights · Digital Experience
UX Equity & ROI
UX Equity ScoreUX DriversDigital Experience TrackingCritical Attributes by Screen/JourneyFinancial Impact of Improvements
What is it?
UX Equity & ROI assesses the digital experience of your app, portal, or journey (onboarding, sign-up, usage) and connects every improvement to business results. More than measuring usability, we calculate UX Equity and estimate the financial impact of improvements, so you can prioritize the roadmap and defend UX initiatives with numbers.
Experience matters. We help you prove how much, and what to prioritize.
Who it is for
Product, digital, UX research, and CX teams that need to prioritize the roadmap and prove the return of experience investments.
What we answer
- What are the reasons people use my app?
- What is the overall experience score?
- How safe and satisfied does the user feel?
- Which features should I prioritize?
- What is the impact of UX on business metrics?
Benefits and results
What you take to your business
Prioritize the experience roadmap with criteria
Defend UX initiatives with financial impact
Reduce friction in sign-up and usage
Increase satisfaction, conversion, and retention
Track the evolution of UX over time
What we deliver
UX Equity score and benchmark
UX drivers (what weighs on satisfaction and return)
Critical attributes by screen and journey stage
Map of friction and opportunity moments
Estimated financial impact of improvements
We answer business questions by giving consumers a voice. Cutting out guesswork and using methods grounded in scientific evidence.
Brands that trusted Okiar to answer their business questions
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What challenge can we help you with today?
Request your quote and transform your business based on data. With tailor-made solutions, our team will help you turn information into strategies that make a difference.