For market research teams
A technical partner that matches your rigor
Quali and quanti with method, correct sampling, significance and advanced analysis (segmentation, conjoint, SEM). We expand your team's capacity — from conception to actionable insight.
The pain points of research professionals
We know your pains
I have more demand than my team can absorb.
How we solve it: Additional capacity with squads and Fast Test to clear the backlog.
I need advanced statistical analysis that is outside my scope.
How we solve it: Segmentation, conjoint, driver modeling and predictive modeling.
Vendors deliver data, not decisions.
How we solve it: We deliver answers and recommendations, with reports and dashboards.
I worry about poorly designed sampling and significance.
How we solve it: Correct sampling design and methodological transparency (including a public sample calculator).
I want historical series without starting from scratch.
How we solve it: Proprietary databases and syndicated studies.
I need speed without sacrificing rigor.
How we solve it: Fast Test: insights within days of data collection.
The questions your team is asking
The questions we answer
- How do I design sample and questionnaire to answer with robustness?
- How do I segment my base statistically and actionably?
- Which method (conjoint, MaxDiff, SEM) best answers my question?
- How do I accelerate deliverables without giving up rigor?
- Where do I find reliable historical consumer series?
Methods your team is researching
How Okiar solves it
Pesquisa Quali & Quanti (Adhoc)
Projects designed from scratch for your specific question.
Pesquisas Qualitativas
In-depth interviews, focus groups and immersion.
MERIDIO — Segmentos & Personas
Statistical and actionable segmentation.
Conjoint & Pricing
Conjoint, MaxDiff, Kano and price sensitivity.
Fast Test
Insights within days of data collection.
Estudos Proprietários & Bases de Dados
Historical series on Brazilian consumers.
Squads on Demand
Dedicated capacity to expand your team.
We have solved this before
We know your segment
Methodological breadth and a team of masters and PhDs in Consumer Behavior (USP) and Data Science. Plus a public tool that demonstrates our rigor: the Sample Size and Margin of Error Calculator.
“They flexed the scope to fit our real question, without losing depth. We left with a decision, not a report in a drawer.”
Bruno de Oliveira
Growth Lead · Adsplay X
+1 billion
people impacted by our insights
+10
countries we operate in
Brands that trusted Okiar to answer their business questions
Let's flex to make it happen
Which study can we support you with today?