For market intelligence teams
Competitive context and trends that turn into decisions
Competitive intelligence, trend monitoring and proprietary databases on Brazilian consumers — so you can anticipate moves and equip leadership with evidence.
The pain points of market intelligence professionals
We know your pains
I lack a structured view of the competition.
How we solve it: Competitive intelligence with benchmarking and movement tracking.
I need to anticipate trends, not just react.
How we solve it: Category and consumer trend monitoring.
I start every analysis from scratch.
How we solve it: Historical series and proprietary databases ready to query.
I have scattered data but lack a synthesis for leadership.
How we solve it: We transform data into a decision-ready narrative.
I need reliable sector-level analysis.
How we solve it: Syndicated and proprietary studies by sector.
Urgent decisions require quick reads.
How we solve it: Fast Test for agile market checks.
The questions your team is asking
The questions we answer
- What is the competitive landscape and how are players moving?
- Which trends will impact my category?
- What do the historical series say about consumers?
- Where are the market opportunities and threats?
- How do I synthesize all of this for leadership to decide?
Solutions your team is researching
How Okiar solves it
We have solved this before
We know your segment
Our public proprietary banking primacy series proves the capability — and earns media coverage (G1 and others) with original insights.
“Okiar brought scientific rigor and human sensitivity to understanding our consumer. The personas became a common language between marketing and product.”
Camila Gómez Rodríguez
Head of Insights · Nubank Mexico
+1 billion
people impacted by our insights
+10
countries we operate in
Brands that trusted Okiar to answer their business questions
Let's flex to make it happen
Which market intelligence challenge can we help you with?