Proprietary intelligence on the Brazilian consumer
Bases de Dados
Proprietary Intelligence
What is it?
Historical series and proprietary databases that Okiar maintains on the Brazilian financial consumer — ready to answer questions without starting from scratch.
Some questions already have data. Ours is proprietary and longitudinal.
Benefits and results
What you take to your business
Access historical series that few have
Compare your performance against market benchmarks
Anticipate financial-behavior trends
Ground decisions in longitudinal data
How it works
We work with two proprietary databases, combinable to fit your challenge.
Banking Primacy Historical Series
Continuous tracking of which bank is the primary one in the consumer's life: primacy share, migration, and drivers over time.
Brazilian Financial Behavior
A database on the habits, attitudes, and the Brazilian's relationship with money, credit, investment, and payment methods.
We turn data into decisions, with method and transparency.
Brands that trusted Okiar to answer their business questions
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Modelagem econométrica que mede a contribuição de cada canal e otimiza a alocação de budget — atribuição além do last-click.
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Creative Analytics
Prevê o CTR de cada criativo antes de lançar, sem pesquisa, e mostra o que priorizar no criativo. Inclui simulador.
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What challenge can we help you with today?
Request your quote and transform your business based on data. With tailor-made solutions, our team will help you turn information into strategies that make a difference.