Who wins the battle for Brazilians' primary account?
Discover what influences the choice of primary account and where the greatest growth opportunities in banking primacy in Brazil are.
Who it's for
Who leads primacy across Brazil's different regions
How socioeconomic profile influences the choice of primary account
What most influences the primary account
How traditional and digital banks compare
Where the greatest growth opportunities for brands are
Map of financial-product usage
Brand image attributes and brand performance rankings
How account holders perceive their institution
Brand, primacy, and loyalty rankings
Priority matrix by type of bank
Weight of attributes in building primacy
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We cross the analytical eye with human listening to translate consumer behavior into strategic decisions.