What is it?
CX Equity Drivers & ROI is our multidimensional customer-experience model. It delivers the classic NPS and CSAT with a touch of modernity: the levers of satisfaction and loyalty and the real impact of experience on the business.
A satisfied customer is a consequence. What matters is knowing which lever to pull, and how much it's worth.
Who it is for
CX, marketing, product, and strategy teams that need to prioritize experience initiatives by return and tie satisfaction to results.
What we answer
Measure NPS and CSAT with depth
Discover the levers of satisfaction and loyalty
Quantify the impact of experience on the business
Prioritize CX initiatives by return
Multidimensional experience model
Drivers of satisfaction, loyalty, and advocacy
Connection between experience and business metrics (retention, share of wallet)
Prioritization matrix by impact
We structure a multidimensional experience model, connect the drivers to satisfaction and loyalty, and tie everything to business metrics. It can be one-off or continuous.
Formats: One-off or continuous. Qual and/or Quant.
We answer business questions by giving consumers a voice. Cutting out guesswork and using methods grounded in scientific evidence.
Brands that trusted Okiar to answer their business questions


Brand & Trackings
A complete brand-health diagnostic: how well you're remembered, how you're perceived, and how much branding returns to the business.
Explore the solutionGrowth & Market
Market sizing (TAM/SAM), product-market fit, and entry strategy to prioritize where to grow and how to win.
Explore the solutionSegmentation
Statistical segmentation with actionable personas and the communication, product, pricing, and distribution strategy by territory.
Explore the solutionWhat challenge can we help you with today?
Request your quote and transform your business based on data. With tailor-made solutions, our team will help you turn information into strategies that make a difference.