Brand Insights · Employer Branding
Employer Brand Equity & ROI
Employer BrandTalent Attraction FunnelEmployer Attributes & ImageAttractiveness DriversEVP PrioritizationEmployer Branding ROI
What is it?
Employer Brand Equity & ROI measures the strength of your employer brand: how well it is known, considered, and preferred in the talent market versus competitors. We apply the BRAIN logic to the attraction universe: employer brand funnel, image attributes, and attractiveness drivers, with EVP prioritization and a reading of return.
The employer brand decides who you attract and how much it costs to hire. We measure that.
Who it is for
HR, employer branding, attraction, and talent acquisition teams that need to strengthen the employer brand and prove its return.
What we answer
- How is my employer brand perceived vs. competitors?
- What attracts and what repels talent?
- What are the attractiveness drivers by profile?
- What should I prioritize in the EVP?
- What is the return of employer branding?
Benefits and results
What you take to your business
Strengthen the employer brand
Attract talent of the right profile
Reduce hiring cost and time
Prioritize EVP initiatives with evidence
Prove the value of employer branding
What we deliver
Employer brand funnel (awareness, consideration, preference)
Employer image attributes vs. competition
Attractiveness drivers by talent segment
Pros-and-cons map (attracts × repels)
EVP prioritization and recommendations
We answer business questions by giving consumers a voice. Cutting out guesswork and using methods grounded in scientific evidence.
Brands that trusted Okiar to answer their business questions
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What challenge can we help you with today?
Request your quote and transform your business based on data. With tailor-made solutions, our team will help you turn information into strategies that make a difference.