Brand Insights · Creative & Campaign Testing
Adlabz — Brand Lift & Recall
Brand LiftBrand & Campaign RecallCreative Pre- and Post-TestingCreative Element DiagnosisImpact on Perception & IntentCampaign Optimization
What is it?
Adlabz measures the real effect of your campaigns: how much they raise recall, perception, and intent (brand lift), and how well the brand and message are remembered. It goes beyond "did it work or not" — diagnosing which aspects of the creative work, which should be developed, and why, so you can bet on the right elements and optimize media return.
Is your campaign being remembered and moving the brand — or just running? Adlabz shows the effect and the why.
Who it is for
Marketing, brand, media, and communications teams (and agencies) that need to prove campaign effect, improve recall, and refine creatives before and after investing.
What we answer
- Did my campaign generate brand lift in recall, perception, and intent?
- Are the brand and message being remembered?
- Which creative elements work — and which should be developed?
- Which creatives/arguments should I bet on?
- How can I optimize the campaign to maximize return?
Benefits and results
What you take to your business
Prove the campaign's effect on the brand
Increase brand and message recall
Bet on the right creatives with evidence
Identify exactly what to develop in the creative
Optimize media investment and campaign return
What we deliver
Brand lift in recall, perception, consideration, and intent (pre vs. post)
Brand and message recall (unaided and aided)
Element-by-element creative diagnosis (what attracts, what repels)
Prioritization of creative aspects to develop
Comparison across creatives/versions with actionable recommendations
Reading of impact on brand strength and the funnel
We answer business questions by giving consumers a voice. Cutting out guesswork and using methods grounded in scientific evidence.
Brands that trusted Okiar to answer their business questions
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What challenge can we help you with today?
Request your quote and transform your business based on data. With tailor-made solutions, our team will help you turn information into strategies that make a difference.