Consumer Behavior · Banking & Payments
Card Power Tracking
Competitive Card TrackingCard StrengthUsage & Recurrence Key DriversTPV & Transaction VolumeTransactional Share of Wallet
What is it?
Card Power is our competitive card tracking. We monitor the strength of your card and the key drivers of usage, recurrence, and transaction volume, comparing it against multiple competitors, so you can understand the competitive landscape and discover how to increase the number of transactions and TPV.
What is the competitive card landscape and how do I increase transactions and TPV?
Who it is for
Cards, banking, payments, and primacy teams that need to grow transactional volume and share of wallet.
What we answer
- How strong is my card vs. competitors?
- What are the key drivers of usage and recurrence?
- How do I increase the number of transactions and TPV?
- Where am I gaining or losing transactional share of wallet?
Benefits and results
What you take to your business
Understand the competitive card landscape
Increase recurrence and transaction volume
Grow TPV and primacy
Identify usage levers by profile
Track competitive evolution over time
What we deliver
Benchmarking of your card vs. multiple competitors
Key drivers of usage, recurrence, and volume
Transactional share-of-wallet analysis
Diagnostic of usage barriers and opportunities
Continuous tracking of card strength
We answer business questions by giving consumers a voice. Cutting out guesswork and using methods grounded in scientific evidence.
Brands that trusted Okiar to answer their business questions
Other solutions in Consumer Insights
BRAIN Brand Health & Reputation
Brand & Trackings
A complete brand-health diagnostic: how well you're remembered, how you're perceived, and how much branding returns to the business.
Explore the solutionMERIDIO Mercado & Growth
Growth & Market
Market sizing (TAM/SAM), product-market fit, and entry strategy to prioritize where to grow and how to win.
Explore the solutionMERIDIO Segmentos & Personas
Segmentation
Statistical segmentation with actionable personas and the communication, product, pricing, and distribution strategy by territory.
Explore the solutionLet's flex to make it happen
What challenge can we help you with today?
Request your quote and transform your business based on data. With tailor-made solutions, our team will help you turn information into strategies that make a difference.