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Holding a customer's primary account does not mean you have their loyalty. Understand the difference between banking primacy and loyalty — and what to do about it.
Read articleYoung and informal workers are making digital banks their primary account. See how this movement is redefining banking primacy in Brazil.
Read articleAs age and income grow, the primary account tends to shift toward traditional banks. Understand how financial life evolves and what this means for banks.
Read articleThe primary account is a bank's greatest asset in its relationship with the customer. Understand why capturing this position has become the new gold in financial services.
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