Market Research · Quali & Quanti
Market research that's flexible and accessible
We answer your business questions with actionable insights. From listening to the consumer to the decision, with scientific rigor.
- Quali & Quanti tailored to your business question
- Methods grounded in scientific evidence, no guesswork
- Senior team and flexible timelines
Clients who answered their business questions and achieved incredible results
Consumer Insights Solutions
We answer questions that require a deep understanding of the consumer.
BRAIN Brand Health & Reputation
Brand & Trackings
A complete brand-health diagnostic: how well you're remembered, how you're perceived, and how much branding returns to the business.
Explore the solutionMERIDIO Segmentos & Personas
Segmentation
Statistical segmentation with actionable personas and the communication, product, pricing, and distribution strategy by territory.
Explore the solutionMERIDIO Drivers
Modeling
Statistical modeling that weighs what moves purchase, loyalty, and cross-sell, so you can prioritize what delivers results.
Explore the solutionCX Equity Drivers & ROI
Loyalty & CX Drivers
NPS and CSAT with depth: the levers of satisfaction and loyalty and the real impact of experience on the business.
Explore the solutionData Solutions
For specific pains where databases exist, or not, to answer them.
Media Optimization
Media Optimization & ROI
Models (MMM, Lens CTR, VBB) to discover what drives your media results and optimize every dollar invested.
Explore the solutionBases de Dados
Proprietary Intelligence
Proprietary historical series on the Brazilian financial consumer, ready to answer without starting from scratch.
Explore the solutionInsights in up to 2 days
Quick Research
Quick research with the same rigor: insights in up to 2 business days after data collection closes, with report and dashboard.
Explore the solutionLevers
Levers — no-code platform
Our no-code statistical modeling platform to uncover what moves the ROI of your brand and investments. Simply, and without code.
Open LeversWhat people say about us
Okiar brought scientific rigor and human sensitivity to understanding our consumer. The personas became a common language between marketing and product.
Camila Gómez Rodríguez
Head of Insights, Nubank Mexico
Okiar in the media
Insights that gain visibility in the leading media and marketing outlets.
Let's flex to make it happen
Tell us your challenge and get a tailored quote. Our team designs the best approach, from quali to quanti.